Bulls guard Zach LaVine models the new Zenni patch on the team's jerseys.

Courtesy of Bulls

Zenni Optical Becomes Jersey Patch Partner Of Bulls

The parties agreed to a five-year deal.

October 16, 2018 - 1:27 pm
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(670 The Score) Zenni Optical and the Bulls have agreed to a five-year partnership for Zenni to become the first ever jersey patch sponsor of the team, the organization announced Tuesday.

An online glasses company, Zenni will have a brand logo sewn onto the left breast of all editions of Bulls jerseys, starting with Chicago's regular-season opener at Philadelphia on Thursday. The deal also includes various marketing elements, community initiatives, digital assets and in-arena signage and activations, the Bulls said in a news release.

"The Chicago Bulls jersey is one of the most iconic in the NBA and recognized across the globe, so it was important for us to be methodical and intentional in our search for a jersey patch partner," Bulls president Michael Reinsdorf said in a statement. "This kind of partnership unites two brands in very substantial and visible ways, meaning that who we choose to partner with will represent so much of who we are as a team and signals to our fans what we stand for. In our search, we put a high priority on partnering with a company that shares many of the Bulls’ values. Once we started our conversations with Zenni’s co-founder Julia Zhen and everyone at the company, it was quickly evident to us that they also place great importance on community and family, and for those reasons and many more we are excited to officially welcome Zenni into our Bulls family."

Bulls players Zach LaVine, Lauri Markkanen and Robin Lopez have signed on as endorsers of Zenni.

Zenni was founded in 2003 and has sold nearly 25 million pairs of glasses since then, the release said.

"The entire Zenni team couldn’t be more ecstatic to become the Chicago Bulls most visible partner," Zhen said in a statement. "The Bulls brand is iconic and global and Zenni aspires to have that same domestic and international relevance someday. We know this will be a significant step to creating awareness that eyewear, especially prescription glasses, can be affordable, high quality and stylish at the same time. We’re excited about amplifying our brand in the Chicago market and beyond wherever the Bulls are being seen around the world. We already have one million existing customers in the Chicagoland area and look forward to engaging many more through our partnership. The opportunity to educate on the need for eye protection before correction will be a key initiative for us along with helping the greater Chicagoland community receive the eyewear they may need."