White Sox owner Jerry Reinsdorf

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Forbes Values Bulls At $2.9 Billion, 4th-Most In NBA

The Bulls' value has increase by more than 11 percent from a year prior.

February 06, 2019 - 1:25 pm

(670 The Score) The Bulls are worth an estimated $2.9 billion, according to Forbes' annual valuations that was released Wednesday.

That makes the Jerry Reinsdorf-owned Bulls the fourth-most valuable franchise in the league, per Forbes. The Knicks are the most valuable at $4.0 billion, followed by the Lakers ($3.7 billion) and Warriors ($3.5 billion). The Celtics were fifth at $2.3 billion as the top five most valuable franchises remained the same from a year prior.

In February 2018, the Bulls were valued at $2.6 billion. Their leap to $2.9 billion represented an 11.5 percent increase in value year over year.

The Bulls have led the NBA in attendance for the last nine years. They're second in the league this season, averaging 19,941 fans per home game. That trails only the 76ers (20,380). 

However, the Bulls -- who are 12-41 in the second season of a rebuild -- rank 17th in the NBA in attendance by percentage of capacity (95.3). They were 11th in that category last season.